Message
from Leadership

Who would have imagined a year of such relevant transformations? For many people in vulnerable situation, humanitarian aid has transformed the social reality, caused by the effects of a pandemic, that has increased inequalities and the basic needs of the population.

Aiming at valuing lives to transform realities, our actions in 2020 demonstrated overcoming, solidarity, partnership and hope. We exceeded BRL 309.2 million in private social investment, representing a 267% increase in invested funds in comparison to 2019.

The initiatives attended more than 2 million Brazilians in all Federative States and the Federal District. This result was only possible due to the mobilization of social investors, public and private partners, as well as individuals who believed in our work and, voluntarily, made donations to our programs and projects.

With the “Our value transforms” brand positioning, we released a new institutional campaign with valuable stories of Brazilians who are transforming agents of their lives, of the communities in which they live and contribute to an increasingly sustainable and engaged in socioenvironmental causes country.

This engagement, coupled with the feeling of solidarity, allowed priority assistance to millions of people who were going through difficult times. With the projects Proteja e Salve vidas, Arrecadação Solidária e Solidarize-se (Protect & Save Lives, Solidarity Crowdfunding and Symphatize it, in a literal translation) it was possible to mitigate the impacts caused or aggravated by the Covid-19 pandemic.

The challenging 2020 scenario and the history of BB Foundation's performance led us to review the strategic plan and prioritize socioenvironmental investment in five structured programs, to strengthen the country's development: humanitarian aid through social assistance actions; education for the future of children and adolescents; social technology as a solution for effective transformation in communities; environment preservation with jobs and income generation and promoting on volunteering, all aligned with ESG criteria (Environmental, Social and Governance). 

We proudly present the 2020 Activities Report, which demonstrates the specialized and dedicated work of all the employees of BB Foundation, the network of branches and employees of Banco do Brasil conglomerate, partners, investors, entrepreneurs, donors and volunteers who contributed to this year's great journey of learnings.

With 35 years of background, celebrated virtually in December 2020, we want to keep on connected with solutions that value lives to transform realities from north to south of Brazil. We believe that the lessons learned from that moment were the starting point for the new challenges of 2021.